Hang Ten
Clothing
company Hang Ten hired Cox Productions to find two very different
locations to be used the same day. In the morning, they needed
a football field which would seem like any high school football
field in the USA, for a back-to-school advertising campaign.
At
noon, they wanted to switch the crew and models to a typical California
beach for a summer marketing campaign.
Cox
Productions found a selection of schools, which were receptive
to using their fields for a photo shoot, and a beach with a charming
ice cream stand nearby. This allowed the clothing line to shoot
two very different campaigns efficiently on the same day.
We
handled all the location permits, hired an RV and driver, and
hooked them up with a great teen model agency.